Project type:
Published
Client:
Finnanimation
Helsinki
Employer:
Kobra Agency
Helsinki
Type:
Aclonica
Collaborators:
Kitty Salovaara
Each year the international animation and cartoon community holds a networking forum in Toulouse, France. For the 2018 Cartoon Forum we have been commissioned by Finnanimation (the network of Finnish animation producers) to create the identity for this year's host country; Finland. It was our task to create a visual language and communication concept to persuade international entertainment companies to produce their animated TV shows and films in Finland.
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Finland has been named the happiest country in the world in the 2018 World Happiness Report by the United Nations.
We believe that having a happy work environment is just as, if not more valuable than expensive equipment and talent. So we decided to focus the brand on this message and let it spill over into the colour palette and illustrations.
